Impact
₹184 to ₹1,78,000: Why India Can’t Let Go of Gold
Nov 3, 2026 • 6K views
Walk into any Indian home and you’ll find gold. You won’t always see it, but it’s there: in a locker, around a neck, tucked inside a wedding saree’s memory. Few countries love any asset the way India loves gold. And right now, as the price hits a record ₹1,78,000 per 10 grams, the question everyone is asking is simple: why do we keep buying?
The answer starts long before the stock market. Gold welcomes a newborn into the family, crowns our temple towers, and seals every wedding. It is Lakshmi’s metal, the symbol of prosperity itself. For generations, it was also the only savings that never needed a bank.
Then the numbers. Ten grams of gold cost ₹184 in 1970. It crossed ₹1,330 by 1980, ₹18,500 by 2010 and ₹48,600 by 2020, and today it sits at an all-time high. Few assets in Indian history have rewarded patience so consistently.
Gold isn’t only a household story, though. The Reserve Bank of India has been steadily strengthening its gold reserves. There was also a moment when the nation’s gold had to leave the vault, a chapter every Indian should know. Today, a new generation buys gold in a few taps on a phone, while India’s import ships keep arriving full.
Our latest video puts this whole journey together: culture, crisis, central banks and the future, in just over three minutes.
▶ Watch the full story below and find out why gold may matter even more to India in the years ahead.
Disclaimer: This video is for educational purposes only and is not investment advice.
