
Myntra Swings to a ₹579 Crore Loss in FY26 as Ad Spend Climbs to ₹2,326 Crore and Logistics Revenue Halves
Flipkart-owned fashion platform Myntra spent ₹2,326.5 crore on advertising and business promotion in FY26, about 40% of total expenses, as revenue from operations fell 13.5% to ₹5,242.5 crore. Excluding logistics, revenue rose 12%, advertising income jumped 35%, and the company swung to a net loss of ₹579.4 crore.







