Epigamia, the premium dairy and yogurt brand that has become one of the more recognisable names in India's direct-to-consumer food and beverage space, has announced two senior leadership appointments as part of a broader push toward accelerated growth. Mansi Modi will take charge of marketing from the end of September, while Rahul Bhagat joins to lead manufacturing, the company said.
Modi brings more than 14 years of experience across Hindustan Unilever, Oziva, Airtel and Britannia, spanning both fast-moving consumer goods and telecom marketing disciplines. Bhagat, meanwhile, has held manufacturing leadership roles at Danone, Britannia, ITC Foods and Tata Consumer Products, giving him deep operational experience across some of India's largest branded food companies.
The appointments come as Epigamia said it is eyeing an annualised revenue run rate of more than Rs 1,000 crore in the coming financial year, with an ambition to double the overall business within 24 to 30 months. Such targets would mark a significant scale-up for a category — premium, health-oriented dairy products — that remains a relatively small but fast-growing segment within India's broader dairy market, which is still dominated by traditional cooperative players and large established brands.
Epigamia's growth strategy has historically rested on positioning itself as a premium, better-for-you alternative within categories such as flavoured yogurt, Greek yogurt and dairy-based snacking, targeting urban, health-conscious consumers willing to pay a premium over traditional dairy offerings. Scaling that proposition toward a four-figure crore revenue base will likely require the company to expand both its retail distribution footprint and its manufacturing capacity, making Bhagat's appointment — and his experience scaling manufacturing operations at larger food companies — particularly relevant to the company's stated ambitions.
The company also confirmed that outgoing Chief Operating Officer Ankur Goel will move on from Epigamia for personal reasons, adding a further dimension to what amounts to a broader leadership transition at the company as it enters its next growth phase. Leadership changes of this scale — spanning marketing, manufacturing and operations roles simultaneously — often signal a company is preparing for a more aggressive scaling phase, whether through expanded distribution, new product categories, or eventual fundraising and exit considerations.
India's premium food and beverage segment has attracted sustained investor interest over the past several years, with direct-to-consumer brands across categories from snacking to beverages competing to capture a rapidly growing base of urban consumers willing to trade up from traditional, mass-market products. Epigamia's ability to execute against its stated revenue targets, under its newly reconstituted leadership team, will offer a useful signal for how quickly premium dairy and health-focused food brands can scale within India's evolving consumer landscape.
