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The latest latest stories from the Startups desk.

The Return of the Indian Toy Story: How D2C Toy Brands Are Taking on Lego and Mattel
D2C
Startups

The Return of the Indian Toy Story: How D2C Toy Brands Are Taking on Lego and Mattel

A generation raised on plastic imports now craves something else—wooden Montessori toys, STEM puzzles, and eco-friendly play. In 2026, India's toy industry is projected to reach $2.5 billion, with a dozen homegrown D2C brands challenging global giants. TIGI unpacks the "Toy Story" reversal.

The Protein Revolution: How Indian D2C Brands Are Winning Over Meat-Eaters and Vegans Alike
Startups

The Protein Revolution: How Indian D2C Brands Are Winning Over Meat-Eaters and Vegans Alike

A Mumbai-based D2C brand just got acquired for ₹1,583 crore. Another raised $51 million at a $400 million valuation. And 66% of new wellness orders now come from Tier 2/3 India. TIGI unpacks the protein boom that's turning Indian kitchens into science labs—and why FMCG giants are paying billions to get a seat at the table.

The Great Unbundling: How D2C from Tier 2 & 3 India is Rewriting the Global E-commerce Playbook
Startups

The Great Unbundling: How D2C from Tier 2 & 3 India is Rewriting the Global E-commerce Playbook

India’s e-commerce and D2C revolution is no longer a metro-story. With 66% of new orders flowing from Tier 2 and 3 cities, this is a structural shift. We decode the "Bharat" consumer boom, space-tech unicorns, and why global giants are now looking at small-town India for their next billion users.

From One Sick Dog To A $40 Million Bet: Inside India's Pet Healthcare Gold Rush
Startups

From One Sick Dog To A $40 Million Bet: Inside India's Pet Healthcare Gold Rush

Vetic's founder built the company after his own pet didn't get the care he needed — now investors led by Bessemer Venture Partners are betting $40 million that India's pet parents want a connected, human-grade healthcare system for their animals too

Ashneer Grover Is Back With A New Playbook: Inside "Fund My Staff," His Bet On Employer-Backed Lending
Startups

Ashneer Grover Is Back With A New Playbook: Inside "Fund My Staff," His Bet On Employer-Backed Lending

The outspoken BharatPe co-founder returns to the startup trenches with a fresh venture aimed at solving one of India's most persistent blue-and-grey-collar workforce problems — access to credit

TrueFan's $10 Million Bet: Why AI-Generated Video in 175 Languages Is India's Next Great Export
Startups

TrueFan's $10 Million Bet: Why AI-Generated Video in 175 Languages Is India's Next Great Export

Excerpt: In June 2026, Gurugram-based TrueFan AI raised $10 million in a Series A round led by Baring Private Equity Partners India and Z3Partners, at a post-money valuation of $40 million. The platform helps large businesses generate hyper-personalized video content at scale in over 175 languages — including WhatsApp and RCS distribution. This is not just a funding story. It's a signal that India's generative AI revolution has moved beyond chatbots. Indian startups are now building the infrastructure for the world's video-first, multilingual future.

Beyond the Screen — How Indian Stars Are Quietly Building Billion‑Dollar Investment Portfolios
Startups

Beyond the Screen — How Indian Stars Are Quietly Building Billion‑Dollar Investment Portfolios

Almost every Indian believes Bollywood stars make a run for the bank only from their movies. But today, these celebrities are savvy investors, diversifying their wealth into startups, companies, stock markets, and venture capital opportunities. From Shah Rukh Khan’s family office co‑investing ₹100 crore with Ashika Group to Juhi Chawla’s net worth of ₹7,790 crore from cricket and real estate, Bollywood has transformed into a serious wealth engine. This article decodes the "secret portfolios" of SRK, Salman Khan, Aamir Khan, and others, revealing how they earn more from business than from box office collections.

Ghana's Moment Raises $22 Million to Tackle Africa's Fragmented Payments Infrastructure
Startups

Ghana's Moment Raises $22 Million to Tackle Africa's Fragmented Payments Infrastructure

Ghana-based fintech Moment has raised $22 million in Series A funding led by Speedinvest and QED Investors to build payments infrastructure for fragmented African markets.

Uber Doubles Down on Carrum Mobility With Fresh $10 Million Investment
Startups

Uber Doubles Down on Carrum Mobility With Fresh $10 Million Investment

Ride-hailing giant Uber has invested a further $10 million in Gurugram-based fleet and mobility technology startup Carrum Mobility, its second bet on the company this year, valuing it at roughly Rs 1,600 crore.

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