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myTVS Raises ₹425 Crore From UAE's Crescent Enterprises to Take India's Car-Service Model to the Gulf

Chennai-based TVS Automobile Solutions, owner of the myTVS aftermarket brand, has raised ₹425 crore in a Series D led by CE-Invests, months after turning EBITDA-positive, and will expand first into the UAE.

By Shaym Kumar · Author6 October 2026New
myTVS Raises ₹425 Crore From UAE's Crescent Enterprises to Take India's Car-Service Model to the Gulf

TVS Automobile Solutions, the Chennai-based company behind the myTVS automotive aftermarket brand, has raised ₹425 crore, or roughly $44.5 million, in a Series D funding round led by CE-Invests, the strategic investment arm of UAE-based Crescent Enterprises.

The company announced the round on 5 October 2026. It said the capital will support continued growth in India while allowing it to take its technology-led service model into international markets, beginning with the Middle East and North Africa. The valuation was not disclosed.

The investment marks a notable moment for an Indian business that has spent the better part of a decade building a platform in one of the least glamorous corners of the auto industry: the repair, maintenance and parts market that keeps the country's vehicles running long after they leave the showroom.

A breakeven business looking outward

Part of the $3 billion TVS Mobility Group, TVS Automobile Solutions reached EBITDA breakeven in FY26 and expects its business to grow by 25% to 35% in the near term, the company said. That operational milestone appears to have been central to the investment. CE-Invests describes its mandate as backing established, mid-market companies with sound fundamentals and proven operating models rather than early-stage ventures that still need to demonstrate viability.

Before this round, myTVS had raised approximately ₹690 crore. That included ₹203 crore from Lingotto, the investment arm of Exor, the holding company of Italy's Agnelli family, in 2022, and ₹487 crore from lubricants maker Castrol in 2023. The new investor brings something neither of those backers offered: commercial networks across the Gulf.

R Dinesh, a director of TVS Automobile Solutions, said the company had scaled its technology-led services and parts platform to serve end customers directly, as well as through partnerships with corporates and vehicle manufacturers in India. He characterised the new funding as evidence that the platform can deliver a comparable experience in other markets.

What myTVS has built

The Indian automotive aftermarket has long been fragmented. Millions of vehicle owners rely on independent neighbourhood garages, while spare parts move through layers of distributors and retailers with little transparency on price or authenticity. Authorised dealer workshops offer consistency but at higher cost, and many owners abandon them once a vehicle's warranty expires.

myTVS set out to bridge those worlds. It combines digital capabilities with a physical service network, offering vehicle maintenance bookings, parts distribution, fleet management, insurance-linked services, roadside assistance and diagnostics through an integrated platform. According to industry reports, its network spans more than 1,000 garages across about 270 Indian cities, links around 10,000 parts retailers and serves roughly 10 million customers directly and indirectly.

The model has two important customer groups. Individual car owners use it for predictable, quality-assured servicing. Businesses, including fleet operators, insurers and vehicle manufacturers, use it as an outsourced service and parts backbone. Serving both allows the company to drive volume through its network while maintaining multiple revenue streams.

Who is behind CE-Invests

Crescent Enterprises is a Sharjah-headquartered multinational founded in 2007 as part of the family-owned Crescent Group, which has been active across the Middle East for more than half a century. According to industry reports, it operates 69 subsidiaries across 24 countries and employs more than 1,500 people.

“The money matters, but the real prize is a Gulf partner that can open doors an Indian services brand would struggle to unlock alone.”
— TIGI Analysis

CE-Invests, its growth equity platform, typically deploys between AED 75 million and AED 200 million, or approximately $20 million to $54 million, per transaction. Its pitch to portfolio companies emphasises regional market insight, commercial relationships and execution support alongside capital, which is precisely what an Indian services company needs when entering an unfamiliar market.

Why the Gulf makes sense

The UAE will be the first international market, with expansion across the wider MENA region to follow, according to reports on the company's plans. The region offers several attractions for a business like myTVS. Vehicle ownership is high, the climate places heavy demands on cars, and large fleets operate in logistics, ride-hailing and corporate transport. The Gulf's large South Asian workforce, which includes many experienced automotive technicians, also gives an Indian operator a familiar talent pool.

The region's aftermarket, like India's, has a mix of premium dealer workshops and less formal independent garages. A technology platform that can bring standardised pricing, genuine parts and digital booking to independent workshops could find a receptive market, particularly among fleet operators seeking predictable maintenance costs.

There are, however, real execution risks. Regulatory regimes, consumer expectations and labour structures differ across Gulf states, and building a network of trusted partner garages takes time. Competition from dealer groups, established local service chains and other regional platforms will be strong. This is where CE-Invests' local relationships may prove more valuable than the capital itself.

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Toward a public listing

The company has indicated that it is building scale ahead of a planned public market listing, though it has not disclosed a timeline. The breakeven milestone, an expanding investor base that now includes a European holding company, a global lubricants major and a Gulf conglomerate, and an international growth story are all elements that public market investors typically look for.

TVS Automobile Solutions is a private company and is separate from the listed two-wheeler manufacturer TVS Motor Company, though both trace their roots to the wider TVS family of businesses. The funding therefore has no direct bearing on TVS Motor's shares, a distinction worth noting for retail investors.

For investors tracking India's mobility economy, the round is also a reminder that value is shifting beyond vehicle manufacturing. As the number of cars and two-wheelers on Indian roads grows, and as vehicles stay in service for longer, the business of maintaining them becomes larger and more recurring than the one-time sale of a new vehicle. Electric vehicles will change the nature of that work, reducing some mechanical servicing while creating demand for battery diagnostics, software updates and specialised repairs. Platforms that already control data, parts supply and workshop networks are well placed to adapt as that transition unfolds.

A template for Indian services going global

India's technology exports have historically been dominated by software services and, more recently, by software-as-a-service companies selling to global businesses. The myTVS deal points to a different kind of outbound expansion: Indian companies exporting operating models for physical services that they have refined in a large, price-sensitive and complex home market.

If myTVS can replicate in the Gulf what it has built in India, it will strengthen the case that Indian businesses can compete internationally not only through code but through the ability to organise fragmented real-world markets. The Chennai company's next eighteen months, as it opens its first international operations with a Gulf partner at its side, will be an instructive test of that proposition.

TagsmyTVSTVS Automobile SolutionsTVS Mobility GroupCrescent EnterprisesCE-InvestsSeries DAutomotive AftermarketMENA ExpansionUAEChennaiFundingIndia

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