The 11,000-Film Bridge to Beijing: Inside Eros International's Landmark iQIYI Content Deal—And the $1 Billion Library Sale That Could Redefine the Global Market for Indian Cinema

In September 2018, in a conference room in Mumbai, the executives of a company that had spent four decades building the world's largest library of Indian cinema signed a document that would, in retrospect, become the foundation of Bollywood's entire streaming strategy in China. Eros International—the distributor, producer, and streaming platform that owns or controls the rights to more than 11,000 Indian films spanning Hindi, Tamil, Telugu, Malayalam, and every other major language of the subcontinent—had just concluded a content-licensing agreement with iQIYI, the Baidu-owned streaming giant often described as the "Netflix of China." The deal, the companies announced, would make Eros Now "the first South Asian OTT player to make inroads into the Chinese digital space." iQIYI, which at the time claimed over 500 million monthly active users, would begin streaming titles from Eros's catalogue—from Shah Rukh Khan's Devdas to Salman Khan's Dabangg—to Chinese audiences who had demonstrated, through the theatrical success of films like Dangal (₹1,200 crore in China alone) and Secret Superstar, an extraordinary appetite for Indian cinema. The financial terms were not disclosed, but Eros International CEO Kishore Lulla told Reuters at the time that the company was "targeting about US$10 million in revenue in the first year through this deal."

The ₹30 Crore Note: How AR Rahman's Record-Breaking Ramayana Deal—and His "Terrifying" Hans Zimmer Collaboration—Is Rewriting the Economics of Film Music in India

In the spring of 2026, as Nitesh Tiwari's Ramayana entered its final months of post-production ahead of a Diwali release that the entire Indian film industry is watching with a mixture of hope and anxiety, a single number began circulating through the trade that was, in its own way, as staggering as the film's ₹4,000 crore budget. The number was ₹30 crore. It was not a visual-effects line item or a star's fee. It was the amount that A.R. Rahman, the two-time Academy Award-winning composer, was reportedly charging to create the music for the most expensive film in Indian cinema history—plus a share of the profits

The Cannes Disruption: How Punjabi, Malayalam, and Kannada Cinema Stormed the World's Most Prestigious Film Festival—Without a Single Palme d'Or Contender

The 79th Cannes Film Festival closed its doors five days ago, and for the first time in recent memory, India did not send a single film to compete for the Palme d'Or. The official selection—curated by festival director Thierry Frémaux and his team—was dominated by Pedro Almodóvar, Asghar Farhadi, and James Gray. The Indian contingent that had, in previous years, carried the hopes of a billion-strong film industry into the Competition section was absent. And yet, by the time the final credits rolled on the Croisette, something remarkable had happened. India had sent its largest and most diverse delegation of regional-language films in the festival's history—Punjabi, Malayalam, Kannada, Gujarati, and Hindi projects spanning the Marché du Film, Critics' Week, La Cinef, Cannes Classics, and the official market—and had demonstrated, more convincingly than any Palme d'Or victory could have, that the future of Indian cinema on the global stage belongs not to Bollywood, but to the regions that Bollywood has spent decades treating as its commercial hinterlands.

The ₹300 Crore Zombie That Almost Didn't Rise: How a FWICE Ban, a Don 3 Exit, and a ₹45 Crore Compensation Demand Turned Ranveer Singh's 'Pralay' Into Bollywood's Most Dramatic Pre-Production—Before a Single Frame Was Shot

Sometime in the early weeks of 2026, as Dhurandhar 2: The Revenge was completing its historic rampage through the global box office, the producers of Ranveer Singh's next film received a phone call that transformed their project from an ambitious creative gamble into a geopolitical standoff. Ritesh Sidhwani, co-founder of Excel Entertainment, had reached out to Birla Studios—the newly established production house that was set to back Pralay, the ₹300 crore zombie epic that was supposed to cement Ranveer's status as the most commercially potent star in Hindi cinema. Sidhwani's message was direct and unambiguous: do not fund this film. Do not begin shooting. Do not proceed with pre-production. Not until the actor who had walked out of Don 3—who had, in Excel's telling, abandoned a project after months of pre-production and left the studio holding ₹40 crore in sunk costs—had resolved the dispute he had created.

The Rental System Is Dead: How Ram Charan's ₹350 Crore 'Peddi' Became the Battleground for Telangana's Single-Screen Survival—And How Chiranjeevi Stepped In to Save It

For nearly four decades, the single-screen theatres of Telangana have operated on a principle so simple it was never questioned: the exhibitor pays a fixed rent, the producer collects it, and the box office—whether triumphant or tragic—belongs to whoever took the risk. The system was designed for an era when audiences had nowhere else to go, when the only screen in town was the one with the faded posters and the creaking seats, and when the relationship between the man who made the film and the man who screened it was governed by handshake and habit rather than contract and calculation. That era is now over. The system that sustained it is being dismantled. And the film that finally broke it—or, more precisely, the film whose near-death experience finally forced the industry to acknowledge that the system was already broken—is Ram Charan's Peddi, a ₹350 crore sports action drama that was never meant to be a revolutionary document but has become one anyway.

The God-Hero, The Comedian-Director, and The ₹260 Crore Resurrection

For more than ten years, Suriya Sivakumar has been the most confounding figure in Tamil cinema. He is, by any measure, one of the finest actors of his generation—a performer who has oscillated between the raw intensity of Kaakha Kaakha and the quiet dignity of Soorarai Pottru, who has carried films on his shoulders with a conviction that few of his contemporaries can match, and who has built a body of work that any actor in any language would be proud to claim. And yet, for more than a decade, the one thing that had eluded him was the thing that the industry measures most obsessively: a blockbuster.

The 14-Year Exile That Ended in a Haunted Mansion: How Akshay Kumar's 'Ghar Wapsi' With Priyadarshan Became His Fourth Consecutive Hit—And Silenced the Critics Who Said He Was Finished

The ₹100 Crore Regional Rebellion: How a Riteish Deshmukh Historical Drama Became the First Marathi Film to Crack the Century Mark—And What It Means for Every Language That Isn't Hindi

For decades, the ₹100 crore club has been the ultimate marker of commercial success in Indian cinema—a threshold that separates the blockbusters from the also-rans. It was created by Hindi films, dominated by Hindi stars, and calibrated to Hindi box-office economics. Over the years, Tamil and Telugu cinema breached it with increasing regularity. Kannada cinema cracked it with the KGF franchise. Malayalam cinema, long the critical darling of Indian film, crossed the line with 2018 and Manjummel Boys. But Marathi cinema—the industry that produced V. Shantaram, that gave India its first film to win the Golden Lotus at the National Film Awards, that has been making sophisticated, literate cinema for over a century—had never produced a single film that earned ₹100 crore in net collections. Until now.

A Movie Just Entered BGMI And “Toxic” Quietly Turned Into A Bigger Story About Why Gaming And Cinema No Longer Live In Separate Worlds

BGMI’s collaboration with Toxic signals a larger shift where gaming and films increasingly overlap, changing how entertainment reaches younger audiences.

The Superstar, The Chief Minister, and The ₹10,000 Crore Mirage: Inside Salman Khan's Audacious Township Bet—And the Clarification That Followed

On December 8, 2025, the first day of the Telangana Rising Global Summit, a press release landed in the inboxes of journalists across the country that momentarily rewrote the ceiling of what a Bollywood star could build. Salman Khan Ventures Private Limited—the business arm of the actor whose films have grossed over ₹5,000 crore at the Indian box office and whose net worth is estimated at ₹3,225 crore—had signed a Memorandum of Understanding with the Telangana government. The announcement was staggering in its scale: a ₹10,000 crore integrated township and world-class film studio, spread across 500 acres in the proposed Bharat Future City on the outskirts of Hyderabad. It was, by a factor of roughly ten, the largest single real estate bet ever announced by an Indian film personality, and it promised to transform not just the actor's business empire but the geography of India's creative economy.