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Bollywood’s Alcohol Gold Rush — Why SRK, Ajay Devgn and Sanjay Dutt Are Betting Big on Premium Spirits
StartupsJun 9, 2026

Bollywood’s Alcohol Gold Rush — Why SRK, Ajay Devgn and Sanjay Dutt Are Betting Big on Premium Spirits

India’s $52.4‑billion alco-bev industry is attracting A-list celebrities like never before. Shah Rukh Khan and his son Aryan Khan partnered with Radico Khaitan to launch D’Yavol tequila. Ajay Devgn launched a single malt priced at ₹60,000 per bottle. Sanjay Dutt’s Scotch whisky brand The Glenwalk has reportedly earned him ₹15 crore in 45 days. This article examines the economics of celebrity-owned liquor brands, the shift from mere endorsements to ownership, and why premium spirits have become Bollywood’s most intoxicating investment.

Kriti Sanon — From National Award-Winning Actor to Strategic D2C Investor and Builder
StartupsJun 9, 2026

Kriti Sanon — From National Award-Winning Actor to Strategic D2C Investor and Builder

Kriti Sanon isn’t just a celebrated actor—she is also the co‑founder of Hyphen and has recently invested in GIVA, a popular D2C jewellery brand, playing a multi‑faceted role beyond her financial contribution. This article dissects how Kriti is mirroring the global trend of actors becoming strategic investors and ecosystem enablers, using her platform to propel brands that align with her personal style and values. We explore the economics of her partnership with GIVA, the launch and growth of Hyphen, and how she balances acting with active brand building

The New D2C Gold Rush — How Content Creators Are Quietly Becoming India’s Most Savvy Entrepreneurs
StartupsJun 9, 2026

The New D2C Gold Rush — How Content Creators Are Quietly Becoming India’s Most Savvy Entrepreneurs

Kusha Kapila launched her shapewear brand Underneat in April 2025. Within eight months, it clocked ₹150 crore in annual recurring revenue, turned EBITDA positive, and raised $6 million in pre‑Series A funding. She is not alone. From Rhea Chakraborty building a ₹40 crore clothing empire to Parul Gulati expanding from hair extensions to a Goa hostel, Indian content creators are leading a quiet D2C revolution. This article tracks how influencers are using their parasocial capital to build real businesses, the economics of creator-led brands, and why venture capitalists are now hunting for creators, not just founders.

Ranveer Singh & Deepika Padukone — The Bollywood Power Couple Rewriting the Rules of Celebrity Investing
StartupsJun 9, 2026

Ranveer Singh & Deepika Padukone — The Bollywood Power Couple Rewriting the Rules of Celebrity Investing

They are Bollywood’s most bankable stars, with a combined Instagram following of over 100 million. But Ranveer Singh and Deepika Padukone are not just actors—they are venture capitalists in disguise. From Ranveer’s early bets on D2C unicorns like SUGAR Cosmetics and boAt to Deepika’s skincare brand 82°E and her investment in consumer goods platform Noto, the couple has quietly built a portfolio worth over ₹1,000 crore. This article traces how they moved from endorsements to equity, the strategic thinking behind their investments, and how their combined star power creates a flywheel for the brands they back. We also analyze the unique “power couple” advantage—how two celebrities can amplify each other’s business interests without diluting their individual brands.

Beyond the Screen — How Indian Stars Are Quietly Building Billion‑Dollar Investment Portfolios
StartupsJun 9, 2026

Beyond the Screen — How Indian Stars Are Quietly Building Billion‑Dollar Investment Portfolios

Almost every Indian believes Bollywood stars make a run for the bank only from their movies. But today, these celebrities are savvy investors, diversifying their wealth into startups, companies, stock markets, and venture capital opportunities. From Shah Rukh Khan’s family office co‑investing ₹100 crore with Ashika Group to Juhi Chawla’s net worth of ₹7,790 crore from cricket and real estate, Bollywood has transformed into a serious wealth engine. This article decodes the "secret portfolios" of SRK, Salman Khan, Aamir Khan, and others, revealing how they earn more from business than from box office collections.

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