
Reinventing Broadcast Workflows: How Amagi Built a Global Media Technology Giant from India
When Baskar Subramanian and Srividhya Srinivasan launched Amagi in 2008, the global broadcasting industry was still deeply dependent on expensive hardware, satellite infrastructure, and highly centralized operations. Television networks relied on massive capital investments, physical control rooms, and rigid distribution systems that left little room for experimentation or agility.







