
The 10-Minute Grocery War: How a 22-Year-Old Stanford Dropout Built a ₹9,669 Crore Empire—and Triggered India's Most Expensive Retail Battle
In the summer of 2021, two teenagers who should have been attending lectures at Stanford University were instead hunched over laptops in a Mumbai apartment, trying to solve a problem that most logistics experts considered unsolvable. Aadit Palicha and Kaivalya Vohra, both 19, had left one of the world's most elite universities with a conviction that bordered on absurd: that Indian consumers would pay a premium to have groceries delivered not in two hours, not in one hour, but in ten minutes. Not because ten minutes was a rational delivery window—it was not—but because the pandemic had collapsed the distinction between "urgent" and "routine." Everything was urgent. Everything was now.








