From Pitch to Boardroom: How Indian Cricketers Are Rewriting the Rules of Business and Marketing

Imagine this. You are the most famous athlete in the country. You are offered a ₹300 crore ($35 million) contract from one of the world's biggest sports brands. Eight years of guaranteed money. No risk. Just sign and collect the checks. And you say no. This is exactly what Virat Kohli did in 2026. He walked away from a lifetime deal with Puma, invested ₹40 crore of his own money into a homegrown sports brand called Agilitas, and moved his One8 brand into the platform. This wasn't just a endorsement swap – it was a signal that Indian cricketers are fundamentally rethinking what it means to be an athlete in the 21st century. From Kohli betting on Indian manufacturing to MS Dhoni's sprawling startup portfolio, from Rohit Sharma's evolution from brand ambassador to equity partner to a 15-year-old IPL sensation whose endorsement value doubled overnight – Indian cricketers are no longer just faces of brands. They are becoming the architects of their own business empires.

The Cola Wars 2.0: How a ₹10 Bottle of Campa Cola Is Rewriting the Rules of India's Billion-Dollar Beverage Battle

Pixxel Wants to Build a Health Check-Up for Earth. Its Satellites Are Already Doing It.

Conventional satellites see colour. Pixxel's Fireflies see chemistry. A regular satellite tells you a field is green. A Pixxel satellite tells you which parts of that field are stressed, which crops have a fungal infection, and which area is about to fail the harvest. That difference — between seeing a surface and reading what is underneath it — is what hyperspectral imaging does. And it is why Rio Tinto, the NRO, and AstraZeneca are all customers of a company founded by two undergraduates five years ago.

SpaceX $75 Billion IPO Makes Elon Musk a Trillionaire

SpaceX went public in the largest tech IPO in history, briefly pushing Elon Musk's net worth past one trillion dollars. Shares surged 19% on day one, reshaping the space economy forever.

Qure.ai Is Helping Doctors Across the World — One Scan at a Time

There are parts of the world where there is one radiologist for every million people. A chest X-ray taken in a rural clinic might wait days for a trained specialist to read it. In those days, early TB progresses. A lung nodule that was treatable becomes inoperable. Qure.ai's AI reads that scan in under a minute — as accurately as a radiologist. It is now doing this in 105 countries. TIME called it one of the most influential companies in the world.

IdeaForge's Global Expansion: How India's Drone Leader Went From IIT Bombay Lab to Third-Ranked Dual-Use UAV Manufacturer in the World

IIT Bombay student project. A terror attack that changed the mission. Eighteen years of building in a market that barely existed. Now: third-ranked globally, 950,000+ flights, ₹137 crore Indian Army order, a $35 million US deal, and an entry into the American drone market at the exact moment the US government is systematically banning Chinese alternatives.

Exponent Energy Raises ₹200 Crore

Every EV company is trying to build batteries that can survive fast charging. Exponent Energy looked at that problem and decided everyone was solving it backwards. Instead of making the battery more expensive, they moved the heat management to the charger. The result: 15-minute full charge, regular affordable LFP cells, 3,000-cycle warranty — and a business model that locks in the fleet operator for the life of the vehicle.

The Day the Tech Titans Tumbled: Inside the IT Bloodbath That Shook Dalal Street

The Indian Startup Solving A Billion-Dollar Problem Every Company Complains About

Lucidity is helping enterprises automate cloud-storage optimization, tackling one of the fastest-growing cost challenges in modern technology infrastructure.

The ₹41,300 Crore Question: How Sanjeev Bikhchandani Turned a ₹4,900 Crore Bet Into India's Greatest Startup Empire

On a sleepy Tuesday morning, as the Indian stock market braced for another lackluster session, a letter landed on shareholders' desks. Within hours, Info Edge shares surged 4%. The reason? A single number: ₹41,300 crore. That's the current value of Info Edge's startup investment portfolio—against a cumulative investment of just ₹4,900 crore across 135 startups. An 8.4x return multiple. A gross IRR of 33%.