
Deepinder Goyal & Pankaj Chaddah — A Bored Office Lunch That Became a $10 Billion Food Delivery Giant
In 2008, Deepinder Goyal and Pankaj Chaddah were management consultants at Bain & Company in Delhi. Their office cafeteria served the same boring food every day. So they scanned menus from local restaurants, uploaded them on a simple website, and asked colleagues to order collectively. That side project became Zomato. Today, Zomato is India’s largest food delivery and restaurant discovery platform, recently turned profitable, and has expanded to 20+ countries. This article traces Zomato’s pivot from a menu-aggregator to a delivery giant, its acquisition of Blinkit (quick commerce), its viral IPO, and its journey to profitability. We also analyze how the company navigated the “deep discounting” war with Swiggy and the changing economics of food delivery.








