
The Dog Lover Who Built a ₹300 Crore Pet Care Empire: How Rashi Narang Turned a Passion for Animals Into One of India's Most Unusual Retail Success Stories
In 2008, Rashi Narang was a young marketing professional in Mumbai with a problem that no Indian company had solved. She had three dogs—Labradors—and she could not find high-quality food, toys, or accessories for them anywhere in the city. The pet stores that existed were small, poorly stocked, and designed for an earlier era when pets were fed table scraps and slept in the yard. The idea of a dog as a family member—deserving of premium nutrition, comfortable beds, and mental stimulation—was common in the West but almost unheard of in India. Narang, who had grown up with dogs and considered them part of her family, decided that if the market would not provide for her pets, she would provide for them herself.








