
The Great Unbundling: How D2C from Tier 2 & 3 India is Rewriting the Global E-commerce Playbook
India’s e-commerce and D2C revolution is no longer a metro-story. With 66% of new orders flowing from Tier 2 and 3 cities, this is a structural shift. We decode the "Bharat" consumer boom, space-tech unicorns, and why global giants are now looking at small-town India for their next billion users.








