
The ₹14.90 War: Why Zomato's Latest Fee Hike Is Pushing India's Foodies to Their Breaking Point
In March 2026, Zomato quietly raised its platform fee from ₹12.50 to ₹14.90 per order—a 19.2% increase that pushed the effective total (including GST) to ₹17.58. For a company that introduced the fee at just ₹2 in August 2023, this marks a staggering 745% increase in under three years. The backlash has been swift and furious, with users threatening to abandon the platform entirely. As competitors circle and delivery fatigue sets in, Zomato's bet on aggressive monetization may have finally crossed a line.








