
The Coconut Plantation That Lost Money on Every Tree: How a Kerala Couple's Search for Healthy Snacks Became a Mission to Save India's Farmers—One Millet Cookie at a Time
Years ago, fresh out of school, Noorudheen Kuttaloorpari found one of his greatest joys in visiting his father's coconut plantation in Malappuram. Every day, he would water the plants and marvel at the lush greenery and the sprawling paddy fields nearby. The abundance of nature filled him with pride, and he naturally assumed that the plantation was a source of prosperity. Then reality struck. The price of a coconut barely touched ₹6, while the cost of cultivation was ₹7. The plantation was running at a loss. "This wasn't just our story," Noorudheen wrote years later. "It was the story of countless farmers in the region. Those who worked tirelessly to create the lush, green landscapes were struggling to make ends meet."








