
They Were 21 and 22 Years Old. They Built a ₹15 Crore Perfume Brand by Selling at Flea Markets for 150 Days.
Most perfume brands look to Paris or Dubai for inspiration. Khet looked to a street food vendor, a travelling snake charmer, a childhood candy memory, and the colonial-era waters of the Andaman Islands. Two college students. A hostel room. A question that turned into a brand. 4,000 orders. ₹61 lakh in revenue. A ₹15 crore valuation. No investors. No celebrity endorsements. Just 150 days of flea markets and the discipline to listen.








