
Kriti Sanon — From National Award-Winning Actor to Strategic D2C Investor and Builder
Kriti Sanon isn’t just a celebrated actor—she is also the co‑founder of Hyphen and has recently invested in GIVA, a popular D2C jewellery brand, playing a multi‑faceted role beyond her financial contribution. This article dissects how Kriti is mirroring the global trend of actors becoming strategic investors and ecosystem enablers, using her platform to propel brands that align with her personal style and values. We explore the economics of her partnership with GIVA, the launch and growth of Hyphen, and how she balances acting with active brand building








