
The ₹5 Sachet That's Quietly Building India's Next FMCG Giant—One Village at a Time
Ankur Dahiya has spent the past twelve months doing something that most FMCG executives would describe as commercially irrational. He has been selling shampoo, detergent, and cooking oil in single-use sachets priced at ₹5—roughly six cents—to customers in villages that are not connected by paved roads, in districts that do not appear on any consumer brand's growth map, through a network of women micro-entrepreneurs who had never sold anything before his company trained them.








