Results (651 found)

ImpactJun 22, 2026

How Honorable Chief Minister Thiru C. Joseph Vijay Turned Algorithms into Electoral Power – The Marketing Genius Behind His Victory

The rise of TVK is no longer just about one leader. It's about the people powering the movement. Across Tamil Nadu, thousands of supporters are turning political enthusiasm into grassroots energy—organizing, campaigning, and building momentum on the ground. As TVK prepares for its next phase, the strength of its cadre may prove to be its biggest political asset.

ImpactJun 21, 2026

The Day Radio Finally Learned to Count

iHeartMedia just unveiled AudioGraph — a suite of advertising capabilities that, for the first time, brings digital-style targeting, planning, and measurement to broadcast radio. 278 million listeners, 64% of all audio consumption, and 75% higher KPI outcomes than traditional demos. Radio finally learned how to count.,

ImpactJun 21, 2026

Tata's iPhone Parts Hub Draws Heat Over Pollution Claims

India is set to make 26% of all iPhones globally in 2026. The factory central to that ambition is now under threat of forced shutdown after India's pollution regulator found it had failed to act on water contamination warnings since December 2025. The story behind Tata's Hosur plant is not just a supply chain compliance issue.

ImpactJun 21, 2026

India's Growing Soft Power: Seven Films, One Festival, and a 75-Year Love Story Between Indian Cinema and China

A 1951 Bollywood song has been sung by generations of Chinese audiences who may not understand Hindi but understand exactly what it means. The same country that loves Awaara also selected a record seven Indian films for its most prestigious film festival in 2026 — including one in contention for the Golden Goblet. Indian cinema's relationship with China is older than either country's film industry relationship with Hollywood.

ImpactJun 21, 2026

The Upfronts Just Got a New Winner: How Fox Closed First, Refused to Budge on Price, and Sent a Message to Madison Avenue

Fox just closed its upfront negotiations a month early — with "market-leading pricing growth," high-single-digit volume growth, and a total refusal to offer rollbacks. In a year when the overall market is projected down, Fox is up. The message to Madison Avenue: you pay what we ask.,

ImpactJun 21, 2026

The Banned Film That Became Its Own Marketing Campaign

Uwe Boll's Armie Hammer thriller "Citizen Vigilante" has been banned in Germany for inciting violence against migrants. Boll insists he's "not a Nazi." The film opens in the US anyway. In the streaming era, a ban isn't a death sentence — it's a marketing campaign.,

ImpactJun 21, 2026

Zepto Hits the Brakes: Why India's 10-Minute Delivery Giant Is Slowing Down Right Before Its Biggest Moment

For four years, Zepto's entire strategy was speed — open more stores, faster, everywhere. Right before its IPO, the company suddenly slammed the brakes. Here's why that's actually the headline.

ImpactJun 21, 2026

The Day Whitehall Logged Off

Britain's top law officer just became the first government minister to abandon X entirely. After the Southampton and Belfast riots, after Grok generated sexualised images, after Elon Musk addressed a far‑right rally, Richard Hermer made a decision Downing Street has spent years avoiding: enough.,

ImpactJun 21, 2026

How Gen Z Is Quietly Rewriting the Economics of Dating

53% of Gen Z spends zero dollars on dating. The ones who do spend average $205 a date — up from $194 last year. Half say dating is getting in the way of their financial goals. 78% call a partner's debt an automatic dealbreaker. Nearly half of 18 to 34-year-olds say being single feels more peaceful than being in a relationship. Dating in 2026 is not a crisis of romance.

ImpactJun 21, 2026

The CMO Turnaround Pattern: How Tressie Lieberman Went From Chipotle's Digital Rescue to Starbucks' Top Brand Job

In five years at Chipotle, Tressie Lieberman built a rewards program from zero to 33 million members, ignited a digital transformation, and turned the burrito chain into Gen Z's favorite brand. Now she's walking into the most challenging marketing job in America: fixing Starbucks. Boards are hunting proven turnaround stories over category tenure. She's the poster child.,