
The Fintech That Thinks Monthly SIPs Are a Colonial Hangover—And Just Raised $12M to Prove It
There are approximately 300 million self-employed people in India. They run kirana shops, jewellery stores, automobile dealerships, tea stalls, and tailoring businesses. They earn money daily, in irregular pulses that swell during festivals and contract during monsoons. They are, by any measure, the productive backbone of the Indian economy. And the modern financial system, with its monthly SIPs, its fixed-deposit ladders, and its credit scores built around salaried income, was not designed for them. It was designed, in a sense, against them.







