
The Tea Brand That Conquered 180 Countries Before Selling a Single Bag in India—And the $65 Crore Bet That Comes Next
Bala Sarda was 23 years old when he made a decision that defied every convention of Indian entrepreneurship. He was the scion of a 90-year-old tea dynasty—the Sardas of Darjeeling, whose plantations had produced some of the finest loose-leaf tea in the world for four generations. He could have spent his twenties learning the family business from a corner office, taking over the export operation, and settling into the comfortable trajectory of a legacy industry. Instead, he looked at the tea industry and saw that it was broken. Not the tea. The business model.








