
B2B Quick Commerce Startup Fairdeal Raises $15 Million to Help Kiranas Restock in Under 60 Minutes
B2B quick commerce startup Fairdeal has raised $15 million in a funding round led by Bertelsmann India Investments. The startup enables kirana stores to restock over 1,000 SKUs — ranging from groceries and snacks to beverages and household essentials — within 60 minutes of placing an order. Unlike traditional B2B platforms that take 24–48 hours for delivery, Fairdeal is bringing the speed of quick commerce to the wholesale market. The fresh capital will be used to expand to new cities, deepen kirana partner relationships, and build out its dark store network across India.








