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The Machines Are Taking the Background: Bollywood's First AI‑Generated Extras Spark a Union Crisis That Could Reshape Film Production Forever
TechMay 30, 2026

The Machines Are Taking the Background: Bollywood's First AI‑Generated Extras Spark a Union Crisis That Could Reshape Film Production Forever

On a Monday morning three weeks ago, a junior artist named Rajesh Kumar arrived at a film set in Film City for a day's work as a background extra. He was one of 200 extras hired for a crowd sequence in a major Bollywood production. When he reached the holding area, he found 50 of his colleagues—not the 200 he had expected. The remaining 150 faces that would populate the crowd had been generated by an AI model, trained on a library of licensed images, and composited into the scene in post‑production. The extras who had been hired were not there to be filmed. They were there to provide motion‑capture data—to walk, to gesture, to react—so that the AI could map their movements onto the generated faces. The film's budget for background extras had been reduced by 75 percent.

The Girl Who Doesn't Exist: How Kyra—and a Dozen Other AI‑Generated Avatars—Are Quietly Stealing Brand Deals from Real Influencers, and Why Marketers Prefer the Fake Ones
TechMay 30, 2026

The Girl Who Doesn't Exist: How Kyra—and a Dozen Other AI‑Generated Avatars—Are Quietly Stealing Brand Deals from Real Influencers, and Why Marketers Prefer the Fake Ones

Kyra is 22 years old. She has 2.7 million followers on Instagram, a further 1.2 million on YouTube, and an engagement rate that consistently outperforms her human peers by a factor of three. She posts from a sun‑drenched apartment in Bandra that does not exist, wears clothes from a walk‑in wardrobe that was never constructed, and shares life updates—breakups, travels, new hobbies—that never happened. In February 2026, she signed an exclusive brand‑ambassador deal with a major Indian skincare company for ₹1.2 crore. The company’s marketing head, when asked whether it mattered that Kyra is entirely computer‑generated, replied with a question of his own: “She’s never late to a shoot, never gets into a controversy, and her engagement rate is triple our last human ambassador’s. Why would we go back?”

The Pixel War: How Shah Rukh Khan and Ranbir Kapoor Are Building Competing VFX Empires—And Why the Future of Indian Cinema Will Be Rendered, Not Filmed
MagazineMay 29, 2026

The Pixel War: How Shah Rukh Khan and Ranbir Kapoor Are Building Competing VFX Empires—And Why the Future of Indian Cinema Will Be Rendered, Not Filmed

Sometime in the summer of 2025, two conversations took place in two different corners of the Indian film industry, neither of which was reported in the press, and both of which, in retrospect, will be understood as the opening moves in a battle that will define the visual language of Indian cinema for a generation. In the first conversation, Shah Rukh Khan met with the leadership team of Red Chillies VFX, the visual‑effects division of his production company, and approved a ₹300 crore expansion plan that would more than double the studio's capacity—adding new motion‑capture stages, expanding its team of artists, and investing in the proprietary rendering technology that had already made Red Chillies one of the most respected VFX houses in Asia. In the second conversation, Ranbir Kapoor met with the leadership of DNEG India, the Indian arm of the London‑headquartered visual‑effects giant that has won seven Academy Awards for its work on films like Dune, Tenet, and Blade Runner 2049. Ranbir, who had quietly acquired a substantial stake in DNEG India over the preceding two years, approved a plan to position the studio as the primary VFX partner for Ramayana, the ₹4,000 crore epic in which he also stars as Lord Ram, and to compete directly with Red Chillies for the most technically demanding projects in the Indian pipeline.

SME IPO Activity Is Heating Up As June 2026 Begins
FundingMay 29, 2026

SME IPO Activity Is Heating Up As June 2026 Begins

June 2026 is witnessing a fresh wave of SME IPO activity led by Merritronix, Aureate Tradde and Liotech Industries, highlighting strong fundraising momentum among emerging Indian businesses.

Just 1% of Stocks Account for 95% of Global Equity Gains in 2026
FundingMay 29, 2026

Just 1% of Stocks Account for 95% of Global Equity Gains in 2026

Global stock markets are reaching new highs, but beneath the headline returns lies a striking reality: just 1% of listed companies are responsible for nearly 95% of equity wealth creation in 2026. As mega-cap technology firms dominate global indices, investors face growing concentration risk hidden behind the illusion of diversification.

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