
The Luggage Industry Has Been Selling Women a Box With Wheels and Calling It Unisex. NORI Just Raised $350,000 to Fix That.
The global luggage market is worth over $15 billion. The average suitcase has not been fundamentally reimagined in decades. Women carry 4x the SKUs, organise differently, pack differently, and have a completely different set of ergonomic requirements from the average male traveller. NORI's founders noticed that no major luggage brand had designed for that reality. So they built one from scratch.








