
The ₹100 Revolution: How a Former BCG Partner Is Building India's First Financial OS for 300 Million Shopkeepers — One Day at a Time
Anugrah Jain spent a decade inside the machinery of Indian finance before he understood what was broken. As a partner at Boston Consulting Group, he advised two of India's largest non-banking financial companies as they scaled their combined loan books past ₹14,000 crore. He sat in boardrooms. He built models. He became, by any standard, an expert in how money moves through the Indian economy. And somewhere in that decade, he came to a conclusion that has since become the founding thesis of one of India's most closely watched fintech startups: the modern financial system was not built for the people who actually run India.








