
Nirmal Kumar — The Chennai Techie Who Built an AI Adtech Startup That’s Democratising Digital Advertising
Excerpt: In a world where digital advertising is dominated by Google and Facebook, a Chennai‑born engineer spotted a gap: small and medium businesses (SMBs) want to run ads but lack the time, budget, or expertise to manage complex campaigns. Nirmal Kumar founded Zocket — an AI‑powered adtech platform that automates the creation, targeting, and optimisation of social media ads. From a small office in Chennai, Zocket has grown to serve over 10,000 businesses across India, raised $5 million in funding, and is now expanding into the Middle East. This research article traces Nirmal’s journey from a software engineer at Freshworks to a deep‑tech founder solving a real‑world problem for millions of SMBs. We analyze Zocket’s proprietary AI engine, its “self‑serve” model that lowers the barrier to entry, and its partnerships with major ad platforms. The piece also explores how Nirmal kept Zocket’s engineering and product teams in Tamil Nadu, building a global adtech company from Chennai — and why he believes the next wave of AI startups will come from Tier‑2 cities.








